I struggled over how I felt about this book. I would argue that this book is a must-read for anyone who really wants to understand the forces that drive sales in the technology sector; or quite possibly the sales of any type of disruptive innovation. So why only three stars? While the quality of the thesis of a book and the way it structures its argument is critical to my appreciation of it, so too is the overall quality of the presentation. To coin an automotive analogy, if the theme of a book is its drive-train then the quality of the editing is its suspension. This book is a Mercedes with the handling of a Škoda Estelle. What is it about business books that causes editors to give up on page vii? Oh well, if you ever expect to sell something to people who may not see the need for it right off the bat, read this book. But if you care about the quality of the printed work best to start of with a stiff drink.
